1UP United

The purpose of this shoot was to spotlight Italcor, the concrete company proudly sponsoring the local soccer club, 1UP United. To bring Italcor’s craftsmanship to the forefront, we chose an underground parkade as the setting, where the smooth grey concrete contrasted sharply with the team’s modern black and white jerseys. The industrial tones and shadows of the space enhanced both the sponsor's work and the club's sleek, urban look. This shoot not only showcased Italcor’s contribution but also captured the gritty energy and contemporary style that define 1UP United.